Web Survey Bibliography
Address-based sampling enables researchers to use geographic information systems (GIS) to analyze the social, demographic, and other characteristics of the communities in which sampled
households are located. Increasingly, research is finding that these methods are important for survey designs in which households can be targeted for response to different survey modes in
advance of the data collection period. However, little is known about which community characteristics are important for predicting what households have the highest propensities for responding to a Web (vs. mail) survey. Previous research has identified a number of individual and household characteristics that are important for predicting Web response, including household Internet access, socioeconomic status, and age, but less attention has been directed toward the community-level. The purpose of this paper is to report on the geographic bases of Web and mail survey response to statewide surveys, identify those characteristics that are most salient for targeting households to respond via the Web, and to offer suggestions on which Web+mail methods may be the most effective in different types of communities. We use existing data of address-based samples from three general public Web+mail surveys conducted in Washington State between 2008 -2011 matched with data from the Census and American Community Surveys in GIS. Analyses are currently being conducted and results will be available in the next few weeks.
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Web survey bibliography - Messer, B. L. (9)
- Using GIS to Target Address-Based Samples of Households for a Web (vs. Mail) Response: Evidence from...; 2013; Messer, B. L.
- Intensifying the Request: Results from an Experiment on Improving Internet Response Rates for Address...; 2012; Messer, B. L., Dillman, D. A.
- Determinants of Item Nonresponse to Web and Mail Respondents in Three Address-Based Mixed-Mode Surveys...; 2012; Messer, B. L., Edwards, M. L., Dillman, D. A.
- Surveying the General Public over the Internet Using Address-Based Sampling and Mail Contact Procedures...; 2011; Messer, B. L., Dillman, D. A.
- Mixed-mode surveys; 2010; Dillman, D. A., Messer, B. L.
- Improving the Effectiveness of Mail Contact Procedures to Obtain Survey Response Over the Internet for...; 2009; Messer, B. L., Dillman, D. A.
- Using Mail Contact to Sample and Encourage Submission of Questionnaire Answers Over the Internet; 2009; Dillman, D. A., Messer, B. L., Millar, M. M.
- Improving survey response in mail and internet general public surveys using address-based sampling and...; 2009; Messer, B. L.
- Response rate and measurement differences in mixed-mode surveys using mail, telephone, interactive voice...; 2009; Dillman, D. A., Phelps, G., Tortora, R. D., Swift, K., Kohrell, J., Berck, J., Messer, B. L.